Jozu Revenue Systems
Prepared for Vasyl and Daniil · Confidential

What you lack is a trustable US selling presence.

You are excellent at signing contracts. The reason the real work still goes to the incumbents is not your crews and not your price. It is that, to a US buyer deciding who to trust with a multi-million build, Koscom does not yet show up as an American company they can rely on. That is the gap. Closing it is exactly what I do.

The real gap

Buyers route the real work to who they trust

A carrier or GC vetting a subcontractor for a build that cannot slip looks for a US company with a credible presence, a name and a face they can call, and a track record they can verify. Today they find a thin web presence with no leadership shown, and they are approached by a selling team based overseas. So they do the polite thing. They sign the NSA, and they hand the real, high-margin work to the contractor they already trust.

"We were pretty successful signing. The bottleneck was just to start getting good work from them."

That is the trust gap. It is not a process problem and it is not a pricing problem. It is the absence of a US selling presence buyers believe in.

What I will build

A trustable US presence in front of your targets

I am a senior US enterprise sales leader. I put an American voice and a 25-year track record in front of the carriers and GCs you are trying to win. Not a script and not a playbook. My judgment, my relationships, and my approach to building real partnerships with the people who decide where the work goes.

Put plainly: bring me on, and I rewrite the way Koscom goes to market. Who we pursue, how we show up, and how we turn a signed contract into the build that pays. That is how you start winning the bigger contracts and grow the business the way you already know you can.

What's missing for US-market trust

The trust gap is measurable, and it starts at your website

Carriers and GCs do most of their vetting without you in the room. Gartner finds B2B buyers spend only about 17% of the buying journey with potential suppliers, and as little as 5 to 6% per supplier when several compete. The rest is independent research. Your website does the selling when no one from Koscom is present, and right now it works against you:

Sources: Gartner, The B2B Buying Journey · Stanford Web Credibility Project · BBC News, spelling mistakes cost millions in lost sales. The Gartner figures are B2B-specific and are the spine of the argument. The design and error figures come from broad consumer research and stand as evidence of the mechanism, that design and errors move trust and behavior, not as exact predictors of a telecom award.

A first taste

Here is what a credible Koscom looks like

A US presence buyers believe in starts with what they see first. So I sketched a stronger Koscom homepage: named leadership, your real scale and clients, and the trust signals procurement teams look for before they hand over a build. This is the kind of credibility I build, and I build it fast.

See the Koscom homepage concept →
Why I can do this

I have won the hard ones, against bigger competitors

At Kronos I sold a 12-year-old commodity to roughly 70% of the US healthcare market, beating larger competitors selling the identical product, because I won on trust and relationship, not features. In another engagement, a buyer came to me with a small, narrow ask. By building the relationship and going deeper, I uncovered a far larger problem they had not put into words, and turned a minor purchase into a major, multi-year partnership. That is the move I run for you: turn a foot in the door into the real work.

How I would work with you

As your fractional CRO and Head of Sales

On a fractional basis, I front your US selling effort and work it alongside your team:

The shape and depth of the engagement, part time and fractional, we size together to fit Koscom.

The offer

The risk is mine. The decision is yours.

Send me a recent deal's emails, the proposal you sent, and a meeting transcript. When I am ready, I present both together: my findings on exactly what is missing from your selling motion, and my proposal. The findings are yours to keep, and you can run with them on your own.

Or bring me on as your fractional CRO and Head of Sales to run it. If you do, in the first 90 days my engagement pays for itself, at least my fee back in immediate, real revenue improvement you can see. If it does not, we shake hands and go our separate ways. You decide.

Let's build the US presence buyers trust.

Next step: review this, then send me one or two recent sales emails, the proposal you sent, and a meeting transcript from a recent deal. I will come back with my read and we will shape the engagement together. The Plan Letter accompanying this lays out the sequence.

Jeff Aragon · Jozu Revenue Systems · jeff@jozuconsultinggroup.com
Confidential. Prepared for Vasyl Kostiuk and Daniil Kurbatskyi, Koscom Cable. Not for distribution.